How Facebook Advertising Benefits your Business
You’ve been working hard to introduce your business to as many potential target customers as possible – the ones who will find your products irresistible, and eagerly spend money. You’ve done it through SEO, social
networking, press releases, article marketing and perhaps even a pay-perclick campaign like Google AdWords. In short, you’ve used all the traditional (and not so traditional) ways that help online business catch on like wildfire. But have you considered Facebook advertising yet? If not, you may not be aware of this comparatively new source of targeted customers – the sort
who you may not be able to reach by traditional means.
Exactly what is Facebook advertising, and why should you
consider it?
You’ve seen them yourself, most likely… those ads
running down the right-hand side of your Facebook
pages, most of them about interests you particularly
enjoy.
You are not seeing the same ads as everyone else
accessing Facebook at that moment. These ones are
specifically targeted to data Facebook has gleaned from
your preferences and other sources.
FacebookSocialAdsExposed.Com
Facebook ads are simple but powerful. Each one consists of a title, text
block and graphic or photo of your choice – all within a 110px X 80px “box”,
to fit that vertical, right-hand Facebook sidebar.
If you think of them as a cross between a Twitter tweet and a banner ad,
you’ve just about got the picture!
And yes – they absolutely can advertise your:
· Product
· Services
· Contest
· Cause
· Links
· Photos
· Videos
· Business USP
· Business Event
As well as integrating:
· Your offline promotions with your online
· Real-time information for your “fansumers”
FacebookSocialAdsExposed.Com
Facebook Advertising Benefits
SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It
operates through social networking and trending rather than pure SEO – the
hottest trend of this brand new decade. It allows readers to see your ads on
their mobile phones – and mobile devices now outnumber personal
computers, 4 to 1!
It is also cheaper than Google AdWords, and while the latter is still a
wonderful way to kick-start a campaign, AdWords can be risky for newer
marketers, as costs per click can skyrocket faster than your sales.
Will it replace AdWords completely? That shouldn’t be your goal! Plan
further down the line to do what the big boys and girls do: Kick-start each
campaign with well-optimized and researched AdWords.
Facebook vs. Adwords Costs – But whether you use Adwords (SEO
based) or Facebook ads (social networking based), Facebook ads nowadays
are a “must” – particularly with the not-so-subtle switch over to mobile
devices! But it’s great for beginning marketers because at the moment, it’s
significantly less expensive to advertise on Facebook than with PPC!
Graphics Capability – It’s other biggest benefit is that you can introduce a
graphic element or photo into what is basically just a small text ad! Since
Facebook is “tuned” to graphic elements, and interest has been shown to
FacebookSocialAdsExposed.Com
peak when graphics are displayed, it wins hands-down over AdWords tired,
irritating banner ads (traditionally low converters for over a decade).
(You could simplify it like this: Want a text ad only? – Use AdWords. Plan to
use a graphic? – Use Facebook Ads.)
Text Capability – You have 75 words to say what you want to say in
Google AdWords (that’s less than half a tweet!) Facebook ads not only
allows you a 25-character headline, but 135 words of body text, too. (That’s
over double Google AdWords’ capacity – but note; spaces count.)
Does SEO Still Apply?
You betcha! In fact, it’s absolutely crucial to the success of your Facebook
Ad!
Remember when we talked about Facebook Ads geared to your specific
hobbies, tastes, preferences and interests appearing down the right-hand
side of your Facebook page? You’ll notice that:
· Some really don’t appeal to you
· A small percentage make you click on them right away
· … and yet a third group appeals to you, but it may take you days of
repeated exposure, seeing the same ad many times, before you finally
give up and click through.
FacebookSocialAdsExposed.Com
You want your ad to be in the latter 2 categories. And you achieve that
through solid, well-researched long-tailed keywords (combined with your
irresistible, curiosity-arousing 25 character headline and 135 character body
text).
Get those elements right, and you’ll have an ad that bypasses casual
searchers (how many right-hand-side Google search page paid ads do you
ever click on, compared to Facebook Ads?) and zeros in on a 75% pre-sold,
pre-qualified market.
Who Is It For?
Some people will tell you that Facebook Ads don’t work for business
purposes, but that’s simply not so. It should speak volumes and give you a
big, fat clue about its potential when you realize that major companies are
taking full advantage of Facebook Ads, in creative ways.
For example, according to Facebook’s own Marketing Solutions page…
· Honda recently used Facebook Ads to keep consumers updated (and
do serious damage control) after its recent spate of shocking recalls.
· Budweiser encouraged social interactivity with its customers when it
invited them to select which commercials to show during televised
sports games.
FacebookSocialAdsExposed.Com
· Guitar Hero became the first online video game to reach 1,000,000
fans on Facebook
Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke”
and promising to donate $1.00 for every virtual bottle sent to their favorite
cause.
These 4 examples alone show you the sort of creativity you can employ (and
flexibility you can take advantage of) when creating your Facebook
Advertising campaign!
“Fansumers”
If you’ve been wondering what a “fansumer” is, it’s yet another social
phenomenon you can use to your advantage.
According to Forrester Research, a “fansumer” is simply a consumer who has
“become a fan” of a brand on Facebook.
This brings us back to Facebook Ads’ third biggest advantage… interactivity.
It’s a proven maxim: Get people to engage as a participant, rather than as
a spectator, and their stake in what they’re engaging in becomes personal
and more positive. Use an app or a product and click the little “become a
fan” text link on your Facebook page, and you are not only contributing to
its statistical popularity, but personally endorsing it!
FacebookSocialAdsExposed.Com
This can help 2 particular types of “product” in particular…
1. Apps (applications such as Zynga’s “Farmville” game)
2. Brands
Allowing people to become Facebook fans should be a definite part of your
branding campaign… and as for Farmville’s meteoric rise, it is legendary.
One only has to take a glimpse at its U.S. Alexa rank of 370 to see how
powerful this can be.
Alexa summarizes this popular app game thus: “… farmville.com is visited
more frequently by females who are in the age range18-24,
received some college education and browse this site from home.”
This is right in line with Facebook’s “18-34 female” broad demographic – but
the truth is, you can certainly reach other target customers in different
demographics, if you take a close look at Farmville’s stats from
Quantcast.com:
FacebookSocialAdsExposed.Com
Keeping in mind that a less broad and more specific demographic is likely
to be yours (unless you create a truly buzzworthy product like Farmville) you
can certainly play to small niche Facebook markets.
A good rule of thumb is to make sure the niche customer you wish to reach
actually does operate via social networking at least as much as – if not more
than – through standard PC use and Google searches.
You can also target specific geographic areas, using Facebook Ads (by
country, state or province, town or city).
And remember, when someone brands him or herself as your fan (or
“fansumer”), they are letting you know they are ripe for your offerings.
Why Profile Pages are Your Friends!
FacebookSocialAdsExposed.Com
The main reason you can target so specifically, in spite of Facebook itself
have a broad, generic demographic, can be attributed to profile pages.
Think about it: When you filled out your profile page, you were prompted to
share your:
· Hobbies and interests
· Career and work information
· School, college or university
· Tastes in music, books and movies
· Personal and contact information (date of birth, marital status,
etc.)
· City and state
And as much extra information as you chose to share.
Among the things you share you can bet people can find great long-tailed
keywords! These are what you should use when creating your Facebook Ads
– targeted specifically to your ideal customer, of course. Use your keyword
in your headline at the very least – and again in the text (always providing it
feels totally natural: Remember, Facebook puts “social” before “SEO”).
FacebookSocialAdsExposed.Com
The Mechanics
In addition to the creative side of your Facebook Ads, there are other actions
you can choose to take. You can:
· Pay per click (PPC)… or per impression (CPM)
· Track your Ad’s progress in “real time”
· Edit and tweak your ads, for your best results
Best of all, Facebook Ads are easy to set up, with a step-by-step process
that guides you clearly through creation and all your options.
Facebook is quietly becoming the newest 2010 trend in online advertising –
especially for those on a budget – as of this writing. Even if you don’t think
it’s right for your business, you are to be applauded for taking the time to at
least learn more about it!

Articles: HOW TO CONSTRUCT A BUILDING COMPANY

Articles: HOW TO CONSTRUCT A BUILDING COMPANY: "A marketing plan can help differentiate your construction company from competitors.After several years of decline in the construction market..."

EASY WAYS OF TRADING FOREX

The foreign exchange market (currency, forex, or FX) trades currencies. It lets banks and other institutions easily buy and sell currencies. [1]
The purpose of the foreign exchange market is to help international trade and investment. A foreign exchange market helps businesses convert one currency to another. For example, it permits a U.S. business to import European goods and pay Euros, even though the business's income is in U.S. dollars.
In a typical foreign exchange transaction a party purchases a quantity of one currency by paying a quantity of another currency. The modern foreign exchange market started forming during the 1970s when countries gradually switched to floating exchange rates from the previous exchang rate regime, which remained fixed as per the Bretton Woods system.
The foreign exchange market is unique because of
its trading volumes,
the extreme liquidity of the market,
its geographical dispersion,
its long trading hours: 24 hours a day except on weekends (from 22:00 UTC on Sunday until 22:00 UTC Friday),
the variety of factors that affect exchange rates.
the low margins of profit compared with other markets of fixed income (but profits can be high due to very large trading volumes)
the use of leverage
As such, it has been referred to as the market closest to the ideal perfect competition, notwithstanding market manipulation by central banks. According to the Bank for International Settlements,[2] average daily turnover in global foreign exchange markets is estimated at $3.98 trillion. Trading in the world's main financial markets accounted for $3.21 trillion of this. This approximately $3.21 trillion in main foreign exchange market turnover was broken down as follows:
$1.005 trillion in spot transactions
$362 billion in outright forwards
$1.714 trillion in foreign exchange swaps
$129 billion estimated gaps in reporting



Market size and liquidity
Presently, the foreign exchange market is one of the largest and most liquid financial markets in the world. Traders include large banks, central banks, currency speculators, corporations, governments, and other financial institutions. The average daily volume in the global foreign exchange and related markets is continuously growing. Daily turnover was reported to be over US$3.2 trillion in April 2007 by the Bank for International Settlements. [2] Since then, the market has continued to grow. According to Euromoney's annual FX Poll, volumes grew a further 41% between 2007 and 2008.[3]
Of the $3.98 trillion daily global turnover, trading in London accounted for around $1.36 trillion, or 34.1% of the total, making London by far the global center for foreign exchange. In second and third places respectively, trading in New York accounted for 16.6%, and Tokyo accounted for 6.0%.[4] In addition to "traditional" turnover, $2.1 trillion was traded in derivatives.
Exchange-traded FX futures contracts were introduced in 1972 at the Chicago Mercantil Exchange and are actively traded relative to most other futures contracts.
Several other developed countries also permit the trading of FX derivative products (like currency futures and options on currency futures) on their exchanges. All these developed countries already have fully convertible capital accounts. Most emerging countries do not permit FX derivative products on their exchanges in view of prevalent controls on the capital accounts. However, a few select emerging countries (e.g., Korea, South Africa, India—[1]; [2]) have already successfully experimented with the currency futures exchanges, despite having some controls on the capital account.
FX futures volume has grown rapidly in recent years, and accounts for about 7% of the total foreign exchange market volume, according to The Wall Street Journal Europe (5/5/06, p. 20).


Foreign exchange trading increased by 38% between April 2005 and April 2006 and has more than doubled since 2001. This is largely due to the growing importance of foreign exchange as an asset class and an increase in fund management assets, particularly of hedge funds and pension funds. The diverse selection of execution venues have made it easier for retail traders to trade in the foreign exchange market. In 2006, retail traders constituted over 2% of the whole FX market volumes with an average daily trade volume of over US$50-60 billion (see retail trading platforms).[6] Because foreign exchange is an OTC market where brokers/dealers negotiate directly with one another, there is no central exchange or clearing house. The biggest geographic trading centre is the UK, primarily London, which according to IFSL estimates has increased its share of global turnover in traditional transactions from 31.3% in April 2004 to 34.1% in April 2007. The ten most active traders account for almost 80% of trading volume, according to the 2008 Euromoney FX survey.[3] These large international banks continually provide the market with both bid (buy) and ask (sell) prices. The bid/ask spread is the difference between the price at which a bank or market maker will sell ("ask", or "offer") and the price at which a market-maker will buy ("bid") from a wholesale customer. This spread is minimal for actively traded pairs of currencies, usually 0–3 pips. For example, the bid/ask quote of EUR/USD might be 1.2200/1.2203 on a retail broker. Minimum trading size for most deals is usually 100,000 units of base currency, which is a standard "lot".
These spreads might not apply to retail customers at banks, which will routinely mark up the difference to say 1.2100/1.2300 for transfers, or say 1.2000/1.2400 for banknotes or travelers' checks. Spot prices at market makers vary, but on EUR/USD are usually no more than 3 pips wide (i.e., 0.0003). Competition is greatly increased with larger transactions, and pip spreads shrink on the major pairs to as little as 1 to 2 pips.

Unlike a stock market, where all participants have access to the same prices, the foreign exchange market is divided into levels of access. At the top is the inter-bank market, which is made up of the largest investment banking firms. Within the inter-bank market, spreads, which are the difference between the bid and ask prices, are razor sharp and usually unavailable, and not known to players outside the inner circle. The difference between the bid and ask prices widens (from 0-1 pip to 1-2 pips for some currencies such as the EUR). This is due to volume. If a trader can guarantee large numbers of transactions for large amounts, they can demand a smaller difference between the bid and ask price, which is referred to as a better spread. The levels of access that make up the foreign exchange market are determined by the size of the "line" (the amount of money with which they are trading). The top-tier inter-bank market accounts for 53% of all transactions. After that there are usually smaller investment banks, followed by large multi-national corporations (which need to hedge risk and pay employees in different countries), large hedge funds, and even some of the retail FX-metal market makers. According to Galati and Melvin, “Pension funds, insurance companies, mutual funds, and other institutional investors have played an increasingly important role in financial markets in general, and in FX markets in particular, since the early 2000s.” (2004) In addition, he notes, “Hedge funds have grown markedly over the 2001–2004 period in terms of both number and overall size” Central banks also participate in the foreign exchange market to align currencies to their economic needs.

Banks
The interbank market caters for both the majority of commercial turnover and large amounts of speculative trading every day. A large bank may trade billions of dollars daily. Some of this trading is undertaken on behalf of customers, but much is conducted by proprietary desks, trading for the bank's own account. Until recently, foreign exchange brokers did large amounts of business, facilitating interbank trading and matching anonymous counterparts for small fees. Today, however, much of this business has moved on to more efficient electronic systems. The broker squawk box lets traders listen in on ongoing interbank trading and is heard in most trading rooms, but turnover is noticeably smaller than just a few years ago.

Commercial companies
An important part of this market comes from the financial activities of companies seeking foreign exchange to pay for goods or services. Commercial companies often trade fairly small amounts compared to those of banks or speculators, and their trades often have little short term impact on market rates. Nevertheless, trade flows are an important factor in the long-term direction of a currency's exchange rate. Some multinational companies can have an unpredictable impact when very large positions are covered due to exposures that are not widely known by other market participants.

Central banks
National central banks play an important role in the foreign exchange markets. They try to control the money supply, inflation, and/or interest rates and often have official or unofficial target rates for their currencies. They can use their often substantial foreign exchange reserves to stabilize the market. Milton Friedman argued that the best stabilization strategy would be for central banks to buy when the exchange rate is too low, and to sell when the rate is too high—that is, to trade for a profit based on their more precise information. Nevertheless, the effectiveness of central bank "stabilizing speculation" is doubtful because central banks do not go bankrupt if they make large losses, like other traders would, and there is no convincing evidence that they do make a profit trading.
The mere expectation or rumor of central bank intervention might be enough to stabilize a currency, but aggressive intervention might be used several times each year in countries with a dirty float currency regime. Central banks do not always achieve their objectives. The combined resources of the market can easily overwhelm any central bank.[7] Several scenarios of this nature were seen in the 1992–93 ERM collapse, and in more recent times in Southeast Asia.

Hedge funds as speculators
About 70% to 90%[citation needed] of the foreign exchange transactions are speculative. In other words, the person or institution that bought or sold the currency has no plan to actually take delivery of the currency in the end; rather, they were solely speculating on the movement of that particular currency. Hedge funds have gained a reputation for aggressive currency speculation since 1996. They control billions of dollars of equity and may borrow billions more, and thus may overwhelm intervention by central banks to support almost any currency, if the economic fundamentals are in the hedge funds' favor.

Investment management firms
Investment management firms (who typically manage large accounts on behalf of customers such as pension funds and endowments) use the foreign exchange market to facilitate transactions in foreign securities. For example, an investment manager bearing an international equity portfolio needs to purchase and sell several pairs of foreign currencies to pay for foreign securities purchases.
Some investment management firms also have more speculative specialist currency overlay operations, which manage clients' currency exposures with the aim of generating profits as well as limiting risk. Whilst the number of this type of specialist firms is quite small, many have a large value of assets under management (AUM), and hence can generate large trades.

Retail foreign exchange brokers
There are two types of retail brokers offering the opportunity for speculative trading: retail foreign exchange brokers and market makers. Retail traders (individuals) are a small fraction of this market and may only participate indirectly through brokers or banks. Retail brokers, while largely controlled and regulated by the CFTC and NFA might be subject to foreign exchang scams.[8][9] At present, the NFA and CFTC are imposing stricter requirements, particularly in relation to the amount of Net Capitalization required of its members. As a result many of the smaller, and perhaps questionable brokers are now gone. It is not widely understood that retail brokers and market makers typically trade against their clients and frequently take the other side of their trades. This can often create a potential conflict of interest and give rise to some of the unpleasant experiences some traders have had. A move toward NDD (No Dealing Desk) and STP (Straight Through Processing) has helped to resolve some of these concerns and restore trader confidence, but caution is still advised in ensuring that all is as it is presented.

Non-bank Foreign Exchange Companies
Non-bank foreign exchange companies offer currency exchange and international payments to private individuals and companies. These are also known as foreign exchange brokers but are distinct in that they do not offer speculative trading but currency exchange with payments. I.e., there is usually a physical delivery of currency to a bank account.
It is estimated that in the UK, 14% of currency transfers/payments[10] are made via Foreign Exchange Companies.[11] These companies' selling point is usually that they will offer better exchange rates or cheaper payments than the customer's bank. These companies differ from Money Transfer/Remittance Companies in that they generally offer higher-value services.

Money Transfer/Remittance Companies
Money transfer companies/remittance companies perform high-volume low-value transfers generally by economic migrants back to their home country. In 2007, the Aite Group estimated that there were $369 billion of remittances (an increase of 8% on the previous year). The four largest markets (India, China, Mexico and the Philippines) receive $95 billion. The largest and best known provider is Western Union with 345,000 agents globally.

Installation of a LCD Display T43

Installation of a LCD Display T43

By Nick Rider, eHow Contributor

updated: January 27, 2011

Sometimes, due to age, stress, damage or other factors, your IBM T43 laptop's LCD screen might stop working properly. It is a sensitive piece of equipment, so it is not an uncommon occurrence. If it happens and your T43 is not under warranty, having the LCD screen replaced can be costly. It is possible, however, to replace the screen yourself in order to save money and cut down on the repair wait time.

Difficulty: Moderate

Instructions

Things You'll Need:

• Small Phillips-head screwdriver
• Laptop screws (included with laptop)

1. 1
   Attach the mounting bracket to one side of LCD screen with a Phillips-head screwdriver. Repeat on the opposite side with the other bracket.
2. 2
   Attach the LCD screen cable into the screen port on the laptop. Fit the screen into the chassis and attach the night light cable at the top of the chassis to the screen.
3. 3
   Plug the video cable on the screen into the port on the right side of the inverter board.
4. 4
   Fit the display bezel onto the front of the screen unit and press around the perimeter to seal the bezel to the screen unit.
5. 5
   Attach the bezel to the display unit with the screws and screwdriver. Attach the seals over the screw heads to cover them.

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HOW TO CONSTRUCT A BUILDING COMPANY

A marketing plan can help differentiate your construction company from competitors.

After several years of decline in the construction market, McGraw-Hill Construction estimated that the construction industry would increase 8 percent in 2011. While this may certainly be welcome news to those who work in the construction industry, it is still a very competitive business. Construction companies who market their product and service offerings effectively can position themselves for success, and the best way to do this is to create a detailed marketing plan.

Goal Setting

1. The first section of a marketing plan for a construction company is goal setting. You need to set realistic and measurable goals you want to achieve in the next year. For example, you might help sponsor an annual event where you gather volunteers to build homes for indigent people in your area. Or, you can speak at your local chamber of commerce meetings to help increase awareness of your company. The key here is to write your goals so they are specific and measurable, such as, "Raise $25,000 for annual home-building event by June 2011."

Market Research

2. The next part of your marketing plan is conducting market research. Gathering market research can help you can make more accurate predictions about future growth in the construction industry in your area; identify key strengths and weaknesses of competitor construction companies; and position your business for future growth. Although conducting market research is time-consuming and potentially expensive, there are several different options for how you can do it. If you have a large marketing budget, hiring a market research firm is the fastest and most-effective way to help you gather research. If you don't have the budget to hire outside help, you can conduct your own research by going to chamber of commerce meetings and learning about the building trends in your city; studying your competitors' marketing strategies for their construction companies; and using the Internet to search for relevant research.

Target Audience

3. Analyze the data you collected in market research, and use this data to determine your target market, which is the group of customers your construction company does business with most often. Market research can lead to a variety of insights about your target customers. For example, if your construction company targets commercial real estate customers, you may have conducted surveys in market research that showed how these clients tend to be middle-aged males who are strong users of technology. Use the information you gathered to create a detailed profile about your market, including their gender, age level, income level and technology preferences.

Marketing Strategies

4. The last part of a marketing plan is identifying your marketing strategies, which are the promotional methods you will use to market your construction company. These strategies are driven by your market research findings. For example, if your target customer profile consists of commercial real estate developers who are early adopters of technology, use marketing strategies and tactics like search engine marketing, mobile marketing and social media marketing to promote your company. Describe each of the tactics you will use to market your construction company, and a timeline or implementation schedule. Make sure you include a budget for the strategies and how much you plan to spend on each one.